Infectious Change Design

It’s Time to Change
How You Think about Change
What Is Infectious Change DesignTM ?
Infectious Change Design is leadership development built for culture transformation.
It equips your leaders to drive real behavior change—from sparking early adoption, to building momentum, to evaluating progress.
Designed as a powerful complement to employee surveys and listening programs, Infectious Change Design moves beyond action planning. It gives your leaders the tools to guide their teams through change, scale collaboration, and sustain progress over time.
Here is a solution that meets your immediate change challenges while building long-term leadership capability, so change becomes part of your culture, not a one-time effort.
Who Might Sponsor this Program?
Infectious Change Design is built for leaders who know change won’t happen on its own.
- CEOs, Presidents, and Owners who see a gap between strategy and culture… and need in-house leaders who can close it
- Chief People Officers who have the survey data… and need to equip business leaders to act on it and lead change where it matters most
- Leadership Development Heads who believe in influence and people skills… and want to apply them to real, time-sensitive challenges
Who Are Ideal Participants?
The program is designed for those responsible for turning strategy into action, culture into capability, and insights into progress across functions and levels.
- Executives to Mid-level Managers accountable for driving enterprise-wide transformation or culture change
- Project Teams and Change Agents leading new systems, process shifts, or organizational redesigns that require behavior change
- OD, L&D, and People Strategy Specialists seeking evidence-based techniques to influence large-scale behavior and support internal leaders
Is this Leadership Development or a Change Methodology?
Infectious Change Design™ is both. It’s a behaviorally grounded methodology that develops your leaders while they lead real change. You don’t have to choose between upskilling your managers and driving transformation. They happen together.
Three levels of engagement are available to match your organization’s readiness, goals, and appetite for impact. Whether you’re just beginning to explore what’s possible or ready to embed a consistent change mindset across your leadership, we’ll co-design a path that meets you where you are.
SPARK Change Thinking
Unleash new ideas and energy for leading change.
This high-impact session introduces your team to the science of influence and the practical stages of change. Ideal for kicking off a culture initiative, exploring post-survey strategies, or building shared language around behavior change.
Best if you’re:
- Looking to motivate leaders or teams after a survey or strategic shift
- In need of a spark to explore culture or engagement challenges
- Just starting to articulate your desired outcomes
Includes:
- Up to 2 co-designing/planning meetings (60 minutes)
- Tailored keynote (60–90 minutes)
- Up to 4 hours of facilitated group activities
ACCELERATE Change Leadership
Boost execution through strategic coaching and targeted guidance.
Designed for leaders who are already tasked to deliver change, but need sharper skills, clearer focus, or more support. Combines sponsor alignment with individual or group coaching based on your needs.
Best if you’re:
- Looking to develop leadership potential into visible traction
- In need of a boost to your current ideas and thinking
- Supporting managers accountable for culture or process change
Includes:
- Sponsor-level scoping and consultation
- One-on-one or small-group coaching
- Optional group learning sessions for shared needs
BUILD a Culture of Influence
Embed a shared mindset and method for leading change—now and in the future.
A full-scale partnership for organizations ready to develop a leadership pipeline fluent in change. Leaders engage in structured education, cohort learning, individualized coaching, and real-time application using the full Infectious Change Design process.
Best if you’re:
- Looking to scale leadership capacity across departments and locations
- Pursuing multiple strategic outcomes
- Ready to systematize culture change through behavior science
Includes:
- Sponsor partnership and implementation support
- Educational sessions, cohort meetings, and 1-on-1 coaching
- Comprehensive package with all 6 features of Infectious Change Design plus Pre-Production and Gauge Success components
Is the Program Compatible with Prosci ADKAR, Kotter International, and other models of organizational change?
Yes. Infectious Change Design™ aligns with common organizational change frameworks, but goes further. It equips leaders with evidence-based psychological techniques to influence behavior, enhance adoption, and sustain progress. The approach complements traditional models while challenging unsupported assumptions that often limit results.
The top-tier engagement option (Build a Culture of Influence) follows these structured learning segments
- Pre-Production
- Introduction to the methodology, with self-assessment and feedback to prepare each participant for the role of change leader
- Write the Script
- Define desired outcomes, behavioral targets, and success metrics. Identify the types of behaviors involved and the conditions that shape them
- Build the Cast
- Identify early adopters within the target audience and form a “Delta Team” to coordinate change from within
- Rehearse for Ideas
- Apply structured techniques to improve creative problem solving and solution generation
- Set the Stage
- Use behavioral nudges and social influence principles to design an environment that supports and encourages change
- Engage the Audience
- Activate the next wave of adopters by shaping temporary experiences that elicit new behaviors, leading to deeper internalization
- Plan for Improvisation
- Train supervisors to recognize stages of employee change readiness and coach progress toward target behaviors
- Gauge Success
- Measure change readiness, track behavioral progress, evaluate outcomes, and estimate ROI
Read about the evidence-based research supporting Infectious Change Design in this LinkedIn newsletter issue from 2023.
Who Is the Person We Would Be Working With?

- Paul Mastrangelo, Ph.D. developed & delivers the program
- 25+ Years’ Experience: Consultant, Entrepreneur,
Author, Speaker, Professor - Paul Mastrangelo’s LinkedIn Profile
How Do We Get Scheduling and Pricing* Information?
*First Domino Consulting offers discounted rates for non-profit organizations. Contact for details.
Change Starts Here

+1 (401) 203-7177
Support@FirstDominoConsulting.com
